Evaluating flash as an animation tool

Evaluating flash as an animation tool Adobe Flash is used as an animation program because it offers a lot and makes life easier for people who animate or who create animations. The tools that it offers help the user get on with their work easier and without a problem. Here is a list of some of the animation features that it comes with and how they help develop the animation, on the other hand there are some disadvantages with using Flash such as compatibility issues etc. Frames help gain full control over separate animation characteristics with object based animation, which applies tweens directly to the objects. Flash also uses tweens which are used to fill gaps in between two key frames. A key frame is something that will copy one frame and paste the exact same one into another, they also come as a start and end point for the moving in the animation. There are two types of tweens in which one of them is called motion tween and the other one is called shape tween. A motion tween is the thing that fills in the gaps between two keyframes when you are animating a selected object, they can be used to make things like vehicles move but their weakness lies in the fact that you do not have control over the motion as well as you would if the animation was created with individual key frames. One advantage that they do have however is that they could be reused again just like symbols in order to reduce the file size. Shape tween animation is used mainly in flash designs for example it could be used to make circles into squares, blue letters into yellow buttons etc. Any vector object can be changed by the shape tween animation in flash tool. This change can either be in shape or colour depending on the requirements of the flash design. It offers various choices which can be change, such as size, colour, location and so on. Flash designs are mainly used for things such as shapes, colours and appropriate positioning of the object. However there are some disadvantages of using these motions because the user does not have full control over them, the computer may not do it correctly which can result in the animation not looking right when it is being previewed. However some shape tweens can cause problems as well for example if there is a shape and accidentally there is a dot or line drawn in, then it will tween that into being in the shape as well which could mess up the way the shape should look and the way it ought to be moving. One Advantage flash has is that it has the ability to switch between scenes, this is an advantage because it gives the user more room to work with and still have all the functions working, for example one can be designing and on the other scene they could be creating the second part to the animation. This would save more frames for the selected scenes as there are a limited amount of frames. Adobe Flash comes with a lot of creative tools and features which can help the user in creating animations etc. However there is a slight disadvantage in that which is that it can take along time to load if you have a computer which is slow this would be a problem because Flash comes with a lot of content and features and if you have a slow computer then it would take along time to load the software. One of the common and most obvious disadvantages is that you must pay for the full Adobe suite even though you just want to use and work with one application. However other free flash editing programs do not offer the features that Adobe Flash does, there are a few versions of Flash such as CS3 and CS4. The file extensions that these versions use are Fla which stands for Flash and swf which stands for Shockwave Flash. Flash can let the user adjust the positioning of the objects for example if there is a background on layer 1 and a drawing on layer 2 of a car, then the order of the layers will change the positioning of the way the animation was meant to be set out. If layer 1 is above layer 2 then the background will fill the entire page, however if layer 2 is above layer 1 then it will appear above the background and look as the way it should do. It also has an option to move objects from front to back which does not work well because it makes things worse. Flash is very good for publishing animations etc on the Internet, however creating Web Pages, interactive games and videos in Flash CS3 can be a problem for people who are beginners on using the Software because to create these things you need to have a fair amount of knowledge which can make it easy to create and design things in Flash, without that it would be a struggle. Flash uses actionscript code which is a series of commands that can instruct a flash object what to do, it can tell the animation to go to a certain keyframe or scene, control object movement with the arrow keys or anything your specify, most of the advanced features you want to add to a flash document are implemented through actionscript. It has three versions available, actionscript 1.0, 2.0 and the latest 3.0, each are slightly different in there context, 3.0 features some new 3D related code and uses much less text than action-script 2.0 however it can be slightly more complicated and annoying if your familiar with the previous version of the script. When I used Flash I found the different ways of accessing features slightly confusing. However over the course of designing and creating my animation I learned about how to create Key Frames, Shape Tweens, and Motion Tweens. I also learnt how to work on different scenes and add sound to scenes. As I got to know how to do some of this it made me interested in learning about it more. However I found some of it hard for example I found the action-script hard because I didnt understand where to put the text or which text performed which function. But apart from that I enjoyed working in Flash because it offered a lot of features.

A Feminist Perspective of Atwoods Surfacing Essay -- Feminism Feminis

A Feminist Perspective of Surfacing  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚        Ã‚  Ã‚   Often referred to as a "feminist / ecological treatise" by critics, Margaret Atwood's Surfacing reflects the politics and issues of the postmodern society (Hutcheon 145). The narrator of the story (who remains nameless) returns to the undeveloped island that she grew up on to search for her missing father; in the process, she unmasks the dualities and inconsistencies in both her personal life and her patriarchal society. Through the struggle to reclaim her identity and roots, the Surfacer begins a psychological journey that leads her directly into the natural world. Like the journey itself, the language, events, and characters in Atwood's novel reflect a world that oppresses and dominates both femininity and nature. Strong and unmistakable in Surfacing, the ecofeminist theory establishes itself in three specific ways: through the references to patriarchal reasoned dualities between the masculine and feminine world; through the domination and oppression of the feminine an d natural world, and through the Surfacer's own internal struggle and re-embracement of nature. Since "the voices of ecofeminism are diverse," it requires definition (Zabinski 315). A postmodern movement that "abandons the hardheaded scientific approach . . . in favor of a more spiritual consciousness," ecofeminist theory links the oppression of women with the oppression of nature (Salleh 339). More specifically, "ecological feminism is the position that there are important connections -- historical, experiential, symbolic, theoretical -- between the domination of women and the domination of nature, an understanding which is crucial to both feminism and environmental ethics" (Warren, The Power and the P... ... Ecology." Healing the Wounds: The Promise of Ecofeminism. Ed. Judith Plant. Philedelphia: New Society Publishers, 1989: 18-28. Legleer, Gretchen T. "Ecofeminism Literary Criticism." Warren, Ecofeminism 227-238. Salleh, Ariel. "Deeper than Deep Ecology: The Eco-feminist Connection." Environmental Ethics. Vol.6. 339-345. Warren, Karen, ed. Ecofeminism: Women, Culture, and Nature. Bloomington: Indiana UP, 1997. ---. "Taking Empirical Data Seriously: An Ecofeminist Philosophical Perspective." Warren, Ecofeminism 3-20. ---. "The Power and the Promise of Ecological Feminism." Environmental Ethics: 125-146. Zabinski, Catherine. "Scientific Ecology and the Ecological Feminism: The Potential for Dialougue." Warren, Ecofeminism 314-322. Zimmerman, Michael. "Feminism, Deep Ecology, and Environmental Ethics." Environmental Ethics. Vol. 9, 22-44.   

Five-fore analysis of B2C industry and Amazon’s market valuation Essay

Amazon is an American commerce company that sells electronic products and used for business-to-customer (B2C) transactions. It began its business as an online bookstore, and is developing to selling many other electronic innovations. Five-force Analysis of B2C industry i) Threat of New Entry Nowadays, Internet is becoming more popular and it is a simple step to develop business and company structure online in a short period of time. Setting up business online is yet simple but practical, companies can make good use of the advantages to create incredible results for its own companies. With inexpensive set-up cost and capital requirements, it is easy to attract new entries into this market. Especially for some products which already have real products and resources, they can use their existing materials and expand the business to online. All these can proof that it is an easy market to enter and the threat of new entry to B2C industry is high. ii) Bargaining Power of Suppliers Since there are many publishers in the market, substitutes are available and B2C industry faces only low switching costs when it changes suppliers. Since there are no physical stores in B2C industry, changing suppliers does not matter for them to continue their business. Besides, most of the customers go to online retailing websites to compare some products with similar functions but not a certain brand, so those retail companies do not think that the input offers by their suppliers are necessary to affect the sales. Moreover, usually B2C companies would order large volume of purchase, so suppliers treat them as important customers. Because of these, the bargaining power of its suppliers is low. iii) Bargaining Power of Buyers The bargaining power of buyers of B2C industry is medium. As there is a large availability of products with limited difference from its competitors, consumers will have higher power to switch to other competitors easily. Also, when people change to other companies, they do not involve high cost  to enjoy similar products or services. However, when people purchase online, they usually purchase in a low volume, this may lower the bargaining power of buyers. Apart from this, usually the bargaining power is really high when people are concentrated and there are only few of them. Yet, there is large number of buyers in this market and mostly, people are scattered in different time and locations to buy online. iv) Threats of Substitute Products or Services Although there are many substitutes to replace each company in the B2C industry, and consumers have low switching cost to the substitutes, the threat of substitutes of B2C is high. Even in the online platform, there are many different companies for customers to choose. Not only the substitutes sold online, substitutes sold in physical stores can also increase the threats of the substitutes. In addition, when customers can find some online shops which sell products with lower price, customers would shift to those shops since they would think that they can purchase products with similar quality even the prices are different. iv) Rivalry Among Existing Competitors The rivalry among the existing firms in this market is high. Though there are only few major commerce companies in this field and have been existing for a long time, the market is still competitive. With the development of advanced technology and wide spread of Internet application, there is high growth rate of e-commerce industry and this will increase the competition of this industry. Value Chain of Amazon Value chain can be divided into nine activities and each of them can affect the revenue of company. i) Inbound Logistics Amazon can gather information of customers’ experiences efficiently as it highly reduced returns to its suppliers. ii) Operations As it has 24hour warehouse, its easy and fast operation and system can meet high demand of customers. iii) Outbound Logistics Amazon has the ability to sum up orders bounds for some locations. iv) Marketing & Sales Since the delivery is only based on single transaction, the delivery is free and it reduces the price of some suggested products. v) Firm Infrastructure With a single platform, Amazon has a strong technological infrastructure to help the management of the company. vi) Human Resources Management Amazon put a greater force on human resources management. It hired trained professionals to work for the company to help its development. vii) Technology Development Amazon has high investment in technology development such as Kindle to support daily operations and growth. viii) Procurement Amazon can purchase raw materials or useful products from the supplier at a low price which can help reduce the production cost. ix) Service Amazon has a policy of free returns within 30 days, which allows people to make a possible change of the products after purchase. From the above information, I do think that Amazon can outperform and operation efficiently in this market since its development is all-round and can meet market needs. Marketing Valuation of Amazon As using NASDAQ as an indicator for the performance of online retailing industry, the stock value of Amazon.com has an increasing rate much higher than that of NASDAQ. It means that Amazon perform outstandingly in this industry for many activities. From the results in the part mentioned above, Amazon has such a stock price is proper as it really can adapt the market situation and can outperform its competitors. References ( 2012 , 8) .Value Chain Analysis Of Amazon Researchomatic .Retrieved 8 , 2012, from http://www.researchomatic.com/essay/Value-Chain-Analysis-Of-Amazon-145094.aspx http://www.ftsmodules.com/public/texts/valuationtutor/VTchp3/topic4/topic4.htm http://www.strategy-business.com/article/10479?gko=7b809 http://finance.yahoo.com/echarts?s=%5eIXIC+Interactive#symbol=%5eixic%3brange=20001122%2c20131122%3bcompare=%3bindicator=volume%3bcharttype=area%3bcrosshair=on%3bohlcvalues=0%3blogscale=off%3bsource=undefined http://finance.yahoo.com/echarts?s=AMZN+Interactive#symbol=amzn%3brange=20030101%2c20131118%3bcompare=%3bindicator=volume%3bcharttype=area%3bcrosshair=on%3bohlcvalues=0%3blogscale=off%3bsource=undefined

Theodore Levitt’s contribution to marketing is undoubtedly...

Theodore Levitt’s contribution to marketing is undoubtedly un-measurable in any quantity, un-describable in a matter of words and unfathomable to any one who did not have the chance to meet the legendary scholar. The German moved to America after serving in the Second World War, where he received a PhD from the Ohio State University in economics. He later acted as a Professor in Harvard Business School and went on to become an editor for the â€Å"Harvard Business Review† (1985-1989). Through the captivating articles he wrote for this, he changed the face and idea of marketing completely. What could have once been summed up in four Ps; price, product, place and promotion, now had depth, dimensions and true meaning. In a few short pages†¦show more content†¦The vision of a business is too narrow and constricted by its understanding of what business they are in (Levitt 1960) and advised that they broaden their horizons and open there markets in a new way. H e insisted that companies did not fail due to market saturation but due to a fault in management. He used the clever example of a train, describing how it had lost out to the airplane and the car because it thought it was in the business of running trains rather than that of providing customers with transport. Businesses do not start with a product, they begin with a consumer need, so why should their strategy be product based rather than customer orientated? A business can produce millions of products or provide endless services but all are useless without an audience to sell to. The scholar made his argument that consumers are king aggressively, practically and powerfully. People in business realised that they had missed opportunities because they were approaching the markets from the wrong end. Levitt’s article marked the beginning of a modern market movement. Rather than looking at a business in the short-term and the main focus being placed on making profits, Levi tt looked at a business in the long-term and focused on building the success of a company which could only be achieved through customers and their degree of satisfaction. Levitt’s contributions to marketing, through the contents ofShow MoreRelatedStrategic Marketing Management337596 Words   |  1351 PagesStrategic Marketing Management Dedication This book is dedicated to the authors’ wives – Gillian and Rosie – and to Ben Gilligan for their support while it was being written. Acknowledgements Our thanks go to Janice Nunn for all the effort that she put in to the preparation of the manuscript. Strategic Marketing Management Planning, implementation and control Third edition Richard M.S. Wilson Emeritus Professor of Business Administration The Business School Loughborough University